by Tony Dayoub
...the cost of promoting movies, the advertising and promotion of a movie, the budget is almost as large as the cost of the movie. And these huge blockbusters that you see have tens and hundreds of millions of pounds and dollars spent promoting them. And if you don't have something which they believe will reach an enormous audience, then they won't go for it.
- Sir Richard Attenborough, actor-director and a potent behind-the-scenes force in bringing less marketable British films to the forefront
As expected, Variety has posted a couple of nice tributes to Sir Richard Attenborough, an important British film industry figure. But for those Americans who only know him as POW leader Roger Bartlett in The Great Escape, kind old industrialist John Hammond of the Jurassic Park films, or the director of 1982's Gandhi, let me offer a couple of suggestions that might enlarge your appreciation of the actor-director.
