Google+ Cinema Viewfinder: Warner Bros.' Big Plans for The Wizard of Oz's 75th Anniversary

Tuesday, June 4, 2013

Warner Bros.' Big Plans for The Wizard of Oz's 75th Anniversary

by Tony Dayoub

Fans who were left unsatisfied by the recent prequel to The Wizard of Oz will find cause to celebrate as my friends over at Warner Bros. inform me of their big plans for its 75th anniversary. A new 3D remastered version of the film is the basis for numerous cross-promotional ties, including
  • a one-week theatrical run in IMAX 3D starting September 20th
  • a five-disc, limited Collector’s Edition debuting on October 1, a set that will include Blu-ray, Blu-ray 3D, DVD and UltraViolet versions of the film, a new documentary, "The Making of The Wonderful Wizard of Oz," bonus features and premium collectibles
  • three other editions which will also contain the new documentary and extra content: a two-disc 3D/Blu-ray, a one-disc Blu-ray and a two-disc DVD

More licensed products that will appeal to fan are also on their way. From the press release:
Leading the way is master toy partner Jazwares, along with Mattel, Rubies, Lionel, Steiff, USAopoly, Thomas Kinkade, and many more that will be taking part in the celebration. Special commemorative anniversary product will be available across a wide array of categories including apparel, jewelry, collectibles, publishing, stationery and paper goods, toys and games, slot machines and personal care.

In addition, the Warner Bros. releases will be massively supported by a far-reaching promotional campaign encompassing numerous participants. National corporate partners include (to date) promotional activities with a Major National Quick Serve Restaurant (QSR), the debut of a giant hot-air balloon and balloonhead characters in the 87th Annual Macy’s Thanksgiving Day Parade®, as well as joint programs with Amtrak, Gourmet Trading Company, Langers Juice, QVC and Simon Malls. In collaboration with the Ad Council and the National Highway Traffic Safety Administration, new child passenger safety Public Service Announcements (PSAs) featuring iconic elements from The Wizard of Oz film will be distributed and run in donated media nationally.

The Wizard of Oz themed competition will also be featured on an upcoming episode of Food Network’s Cupcake Wars to be aired later this year.

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